Small Business Website Performance
A small business can be anything from a single employee to less than 500 employees. A common need uniting these businesses across size is the importance of having a well-designed website. In the digital age, website performance cannot be overstated. Many small business owners neglect having a website at all, opting instead for a Facebook or Instagram page to facilitate business. Imagine the sales opportunities being lost by not having a website.
Choosing a Domain Name Matters
Choose the right domain name for your business. Ideally this name will align with search terms relevant to your business to increase the chance of customers discovering your business when searching online for their needs. If you spend too much time coming up with a solid domain name, consider a different TLD or Top-Level Domain. This term refers to the end of the website. For example: eaglebusinesscredit.com with .com being the TLD. Or georgia.gov with .gov being the TLD. For more information on TLDs see this article.
Why Website Optimization is Important
Consumers interact with a business’ website sometimes more than the people running the business. How many times have you clicked on a search result, waited for it to load, then chose a different search result because it was taking too long to display? You aren’t alone. 47% of people expect a web page to load in 2 seconds or less. After the page loads, consumers immediately judge the layout and design. This judgement determines their perception of the company. Having a clunky website leads to less site visitors and having a poorly designed website ultimately leads to less trust and less sales.
Website Design Statistics
- 47% of people expect a web page to load in 2 seconds or less
- 38% stop engaging if the website layout or content is unattractive
- 48% cite website design as number one factor in determining the credibility of business
Why Optimize for Mobile?
Mobile optimization of websites has never been more important for small business with 2 of every 3 minutes online coming from mobile devices. More than half of companies with mobile-designed websites increased their sales, and nearly half of website visitors will choose a different site if their first choice is not mobile friendly. When 48% of website visitors believe that clunky mobile performance means the business simple does not care, it is crucial to have a well-designed mobile experience as well as desktop experience.
Mobile Optimization Statistics
- 62% of companies which designed their websites for mobile platforms increased their sales
- 40% of users choose a different search result if the first result isn’t mobile friendly
- 2 of every 3 minutes spent online are by mobile devices
Paying for Website Design
It can be hard to afford a website overhaul as a small business owner. Making new sales, growing volume, covering overhead, and growing the team can take a lot of capital. When a small business is constantly waiting on the collection of open invoices, there may never be an opportunity to afford a website redesign. This is where working capital funding as a cash flow solution shines. Invoice factoring services can help a growing business afford to keep growing.