Customer reviews are important. The Yelp effect shows that reviews affect revenue. A one star increase on Yelp translates to about 5 to 9 percent increase of revenue. 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as…
The SMB Group’s 2017 U.S. Small and Medium Business Digital Transformation Study shows nearly half, 48%, of businesses plan to shift to a more digital framework. In this context, digital transformation means increasing technology capability or usage in some capacity. This could range from simply integrating…